BeerAdvocate Magazine Issue #4
This issue was titled ‘Living the High Life’. Did somebody say Miller? Did BeerAdvocate house Miller’s slogan? Just kidding. This issue was kind of about the bling-bling of the beer world. Not quite the who’s who, but more like the if you want the best of this style beer get this, or the ultimate 6 pack of beers would be made of these, and the best beer trips in the world would be to these places. Once again my favorite article was the ‘9 Steps to Beerdom’ where Greg Koch of Stone was highlighted. Dunno why, but I think in every issue this has been my favorite part, Tomme Arthur, Larry Bell, Nick Floyd and now Greg Koch. I swear I can rattle off at least 5 or more people I would love to see featured here. Regardless, the layout and articles are very cool and appropriate once again. Also, the article on the new Sam Adams pint glass is pretty cool, cool enough that I may put out the $32 for a four pack of them (not counting shipping).
Once again, the worst part was the reviews section, I’ve said it before and I’ll say it again – leave them on the website! And finally the cherry-on-top of all stoopidness was the full page ad by Eulogy and Michael Naessens (owner) where he makes himself look and sound like a ridiculous pompous ass. I’m not saying Eulogy isn’t cool, or there new place won’t be the shit, or even that he doesn’t know his stuff about beer – but what I AM saying is you look like a freakin’ buffoon trying to convince us (persuade us?) all that you are not only ‘The Man’ but the one and only true ‘Belgian The Man’ (whatever the hell that means). Learn to be humble, it goes a long way – wow, at least your ad got my attention.
April 11th, 2007 at 10:02 pm
I love to see feedback, and feedback that does not hold back. FYI we’ll probably be adding two more pages of beer reviews when we get around to bumping up the page count.