BeerAdvocate Magazine Volume II Issue II
Beer Advocate is still putting out a top rate magazine, but the format is starting to feel more than predictable.
One of the first pieces to grab my attention this time through was again the 9 Steps to Beerdom, this time about Geoff Larson Brewmaster at Alaskan Brewing Company. To me Alaskan Brewing Company had all the potential in the world to be successful with their remoteness to everything else, or fall flat on their face. They say in the article that where they are located in Juneau that there are no roads in or out that they joke they are the “only American import”, nice.
They wrap up the issue (where did the rest of the magazine go?) with their Last Call article, this time written by Sam Calagione of Dogfish Head. The article is called “Valuable beer” and it is written from the perspective of how the public needs to be educated about craft beer. The differences between craft and mass produced, the differences in procedure and ingredients, and the differences in time and quality. It’s all there, I’ve heard it a 100 times, often from Sam, but the public still needs to here it. I don’t know if in the back of a beer enthusiast magazine he’s going to be reaching any new audiences, but it does present the opportunity for fresher better phrased information to get into the hands on the disciples. I’ve heard the message, I understand the message, I am the message, and now it is my responsibility to educate others.